I acted as both copywriter and art director to create fictional Nike ads targeted to Seniors (age 70-85 years) that inspire them to be more active. The assignment was to customize the Nike tagline "just do it" for seniors and to encourage them to stop doing sedentary activities and keep exercising. I decided to also incorporate slang from the 1960s (when Seniors were around 20 years old, keeping in mind I made these in 2017) to resonate with the audience.